I was delighted to see in the Shropshire Star today that visitors to Shrewsbury are getting younger.
Their average age has fallen by about 20 years in just over a decade, new research has revealed, which is excellent news for the town.
It is also an opportunity for The Lion Hotel, situated on Wyle Cop, pictured below.
Shropshire tourism bosses said the latest figures showed their efforts to attract visitors under 45 and was paying off.
They said this was due to promotion in publications such as Lonely Planet, Rough Guide and Time Out which was aimed at younger tourists.
The research, carried out by Shropshire Tourism, shows that 15 per cent of visitors to Shrewsbury are now aged between 35 and 45.
Simon McCloy, chief executive at Shropshire Tourism, said: “Thirteen years ago the average age of visitors to Shrewsbury was 65 or over.
“Now the average visitor is 45, and 15 per cent of visitors are aged between 35 to 45, which we think bodes well for the future.”
With its award-winning Michelin chef, Ian Matfin, and all its history as told in Four Centuries at The Lion the hotel will be hoping to attract many of these new visitors through its doors.
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